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Concepts Continues Sponsorship of The Let It Fly Classic for Its 8th Annual Tournament

Concepts Continues Sponsorship of The Let It Fly Classic for Its 8th Annual Tournament

This month, we continued our partnership with local community leaders Kyle Umemba and Cesar Castro to support the 8th Annual Let It Fly Classic basketball tournament and scholarship fund. Since 2015, on the second Saturday in August, the Let it Fly Classic calls on the regions’ best talent from the Greater Boston Area to participate, with over 1,000 spectators to raise money for scholarships and pursue their education past the high school level

Building on our summer basketball capsule from the 2022 tournament, we expanded to design and produce the jerseys for this year’s event to honor the growing impact this tournament has for the youth basketball and Chelsea community.

In addition to designing the team jerseys for the 2023 tournament, we also gave the kids a post-game press conference space to bring home the feeling of tournament play. See more from the weekend below, and learn more about Let It Fly at @letitflyclassic.

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